Media and Advertising
New Study of Bar-based Media Shows That Out-of-Home Media Can Be Effective in Reaching TV Ad Avoiders

Arbitron Press Release
07.08.08


One-third of adults have visited a bar in the past week

NEW YORK, July 08, 2008 – Fully one-third of bar patrons watch television programming at home using a DVR (digital video recorders) and approximately three-quarters use software to block advertising online, according to a national survey by Arbitron Inc...more

[Article Archive]



MRI Buys Starch, Enhances Print Ad Metrics

Arbitron talks to the TV industry

Nielsen chosen by P&G to provide integrated services in the U.S.

As Online Ad Budgets Increase, Advertisers Demand Greater Accountability

[Media News Archive]


"Republicans believe every day is the Fourth of July, but the democrats believe every day is April 15. "
-- Ronald Reagan


7/24/2008 - Metro Pulse's Events Calendar (All over the place)
Want to see what's going on around town? Click here.

7/24/2008 - 2008 7th District AAF Leadership Conference (Johnson City, TN)
through July 28

7/24/2008 - Knox Ad Fed Networking Event! (Aubrey's aka Lanyard's)
Join AAF-Knoxville as we kick off our new year at a casual (no RSVP required) get-together after hours at Aubrey’s in the Landmark Center on Thursday, July 24. We’ll reserve a spot on the patio (or inside if it’s too hot) for everyone to mingleand meet the new board, chat about upcoming programs, and learn about some major modifications we’ll be making to the ADDY® Awards. We’ll be there from 4:30pm to 6:30pm on 7/24—stop by & have a drink (or two) with us. No RSVP required

7/26/2008 - Knoxville Area Chamber Partnership's Event Calendar (Various Places)
Click here to see the event calendar!

8/6/2008 - Knoxville Radio Ratings are released (Spring 2008 Knoxville Arbitron)
This is the 12 week survey from April 3 - June 25th. (Spring 2008 Book)

8/16/2008 - The Great Knoxville Rubber Duck Race (Volunteer Landing)
There will be a one mile race with approximately 40,000 to 50,000 Rubber Ducks competing for prizes. Look for duck adoption opportunities at WIVK remote locations! click here to visit their website

8/21/2008 - Public Relation Society of America (Knoxville Chapter) (TBA)
Topic: TBD Networking at 11:30 a.m. You can find their web site on the list provided HERE.

8/28/2008 - KAF Luncheon (Peerless Restaurant)
Don’t miss the Fall TV Premier

8/31/2008 - Boomsday (Volunteer Landing)
Family fun, music, food, entertainment and the largest fireworks display in the Southeast for Labor Day!

9/1/2008 - Labor Day (Summer is waning)
Labor Day was first celebrated in New York in 1882 under the sponsorship of the Central Labor Union, following the suggestion of Peter J. McGuire, of the Knights of Labor, that the day be set aside in honor of labor.

9/1/2008 - Tennessee vs. UCLA (The Rose Bowl)
8 pm kickoff on ESPN.

9/13/2008 - Tennessee vs. UAB (Neyland Stadium)
12:30 EST Kickoff

9/17/2008 - NAB Radio Show (Austin Texas)
Through Sept. - 19th. You can find their web site on the list provided HERE.

9/20/2008 - Tennessee vs. Florida (Neyland Stadium)
3:30 Kickoff on CBS.

9/21/2008 - Newspaper Association of America's 2008 Retail Advertising Forum (Dallas, TX)
through September 23rd. NAA’s Retail Forum was introduced five years ago so that newspaper media and retail executives would have an opportunity to communicate about strategies, products and processes which achieve the goals of retailers. The forum’s purpose is to showcase best practices, provide industry highlights and future opportunities for both newspaper media and retailer media executives. And the goal is to positively impact newspaper companies’ market share from local, regional and national retailers and their agencies. You can find their web site on the list provided HERE.

9/22/2008 - First Day of Fall!!!!!!!!!! (Everywhere)
The date when night and day are nearly of the same length and Sun crosses the celestial equator moving southward (in the northern hemisphere). The autumnal equinox marks the first day of the season of autumn.

9/26/2008 - Pellissippi State 2008 Hot Air Balloon Festival (Hardin Valley Rd: Pellissippi Campus )
September 26-27, 2008. Hot Air Balloon glow, tethered rides, music, and kids activities. Contact Pat Myers for more information 865-694-6528.

9/27/2008 - Tennessee vs. Auburn (Auburn)
3:30 Kickoff on CBS

9/30/2008 - Rosh Hashannah (Jewish Holiday)
Head of the Jewish New Year

10/9/2008 - Yom Kippur Begins (Jewish Holiday)
Day of Atonement

10/10/2008 - Foothills Fall Festival (Maryville)
through October 12th. Tickets will go on sale in July. Click Here To Visit their Website

10/11/2008 - Knoxville Race for the Cure (World's Fair Park/Performance Lawn)
6:00 AM, 12:00 PM, World's Fair Park/Performance Lawn 5K Run/Walk for Breast Cancer. For additional information call (865) 251-2873.

10/11/2008 - Tennessee vs. Georgia (Athens)
3:30 kickoff on CBS

10/11/2008 - Tennessee vs. Northern Illinois (Neyland Stadium)
game time TBA.

10/13/2008 - Columbus Day (Everywhere)
No mail today!

10/16/2008 - Association of National Advertisers 2008 Annual Conference (The Ritz Carlton Grande Lakes in Orlando, FL )
Masters of Marketing. Through October 19th. You can find their web site on the list provided HERE.

10/17/2008 - 2007 Fall 7th District Ad Fed Board Meeting (Jackson, Tennessee)
through October 19st, hosted by The Jackson Advertising Federation.

10/18/2008 - Tennessee vs. Mississippi State (Neyland Stadium)
game time TBA.

10/25/2008 - Tennessee vs. University of Alabama in Tuscaloosa (Neyland Stadium)
Game time TBA.

10/31/2008 - Halloween (Everywhere)
May the Great Pumpkin rise again.

11/1/2008 - Tennessee vs. South Carolina (Columbia, SC.)
game time TBA.

11/2/2008 - Daylight Saving Time ends ( Sunday)
Set your clocks back!

11/4/2008 - Election Day (your voting booth)
General Election for President.

11/8/2008 - Tennessee vs. Wyoming (Neyland Stadium)
game time TBA.

11/22/2008 - Tennessee vs. Vanderbilt (Nashville)
game time TBA.

11/25/2008 - Fantasy of Trees (Knoxville Convention Center)
Through November 25th, The Fantasy of Trees has been a holiday tradition in East Tennessee since 1985, and this year's event marks the 22nd anniversary of this celebration of the season. click here for more information.

11/27/2008 - Thanksgiving (Time for turkey)
Most Americans believe that the holiday dates back to the day of thanks ordered by Governor Bradford of Plymouth Colony in New England in 1621, but scholars point out that days of thanks stem from ancient times.

11/29/2008 - Tennessee vs. Kentucky (Neyland Stadium)
game time TBA.

12/6/2008 - SEC Championship Game (Atlanta)
Kickoff time and teams TBA

12/25/2008 - Christmas (Presents and Stuff)
The most widely celebrated holiday of the Christian year, Christmas is observed as the anniversary of the birth of Jesus.

12/31/2008 - New Year's Eve (Everywhere)
Party!





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