Marketing Tip
The Dog and His Shadow

by Ben McWhorter
repost from earlier

Here’s the quick version of one of Aesop’s fables titled “The Dog and His Shadow” that is very applicable to marketing:

“A dog, crossing a bridge over a stream with a piece of flesh in his mouth, saw his own shadow in the water and took it for that of another dog, with a piece of meat double his own in size...more

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4/23/2014 - Metro Pulse's Events Calendar (All over the place)
Want to see what's going on around town? Click here.

4/23/2014 - Knoxville Chamber's Event Calendar (Various Places)
click here for a list of events!

4/23/2014 - Administrative Professionals Day (In your office)
Do something nice today... and hustle when you do it!

4/23/2014 - Radio Mercury Awards Call for Entry Deadline (Radio Mercury Website)
Winners will be announced at the 2014 Radio Mercury Awards, scheduled for Wednesday, June 4 in New York.

4/25/2014 - Knoxville Radio Ratings Release (Nielsen Audio (formerly Arbitron))
Winter Survey, covers the 12 weeks between January 2 - March 26, 2014.

4/25/2014 - AIGA Centennial Gala (New York)
Join us in New York City April 25, for The AIGA Centennial Gala, an inspiring evening celebrating the lives and work of the 2014 AIGA medalists. Seating is limited! Purchase your tickets now.

5/1/2014 - KAMA Honors – May 2014 (Knoxville Zoo)
Celebrate Randy Boyd as Outstanding Marketing Professional, 5:30-7:30 pm.

5/2/2014 - 2014 Pinnacle Business Awards (Knoxville Convention Center)
A reception and silent auction will begin at 6:00 p.m., followed by the dinner and awards at 8:00 p.m. The Gala has become the Knoxville business community's premier social gathering. Over 500 businesspeople attended last year's Gala.

5/5/2014 - Cinco de Mayo (At your favorite restaurant)
The holiday of Cinco De Mayo, The 5th Of May, commemorates the victory of the Mexican militia over the French army at The Battle Of Puebla in 1862.

5/6/2014 - Knox County Primary Election (Your local voting center)

5/11/2014 - Mother's Day (Call Yo Mamma)
In the United States, Mother's Day started nearly 150 years ago, when Anna Jarvis, an Appalachian homemaker, organized a day to raise awareness of poor health conditions in her community, a cause she believed would be best advocated by mothers. She called it "Mother's Work Day."

5/17/2014 - Armed Forces Day (Everywhere)
Many Americans celebrate Armed Forces Day annually on the third Saturday of May. It is a day to pay tribute to men and women who serve the United States’ armed forces. Armed Forces Day is also part of Armed Forces Week, which begins on the second Saturday of May.

5/26/2014 - Memorial Day (Everywhere)
You don't think any barbeque or beer will be consumed this weekend do you?

5/31/2014 - AAF National American Advertising Awards (formerly ADDYs) (Boca Raton, FL)
The American Advertising Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.

6/4/2014 - Radio Mercury Awards (New York)
Winners will be announced!

6/8/2014 - Political- Lowest Unit Rate in effect (State and Federal Primary Election)
through August 7th.

6/14/2014 - Flag Day (Show your colors)
On June 14, Americans celebrate the adoption of the first national flag. Also known as the "Stars and Stripes" or "Old Glory," the first American flag was approved by the Continental Congress on June 14, 1777.

6/15/2014 - Father's Day (Everywhere)
Father's Day in the United States is on the third Sunday of June. Its origins may lie in a memorial service held for a large group of men, many of them fathers, who were killed in a mining accident in Monongah, West Virginia in 1907.

6/19/2014 - Scarborough Consumer Data Releases (Scarborough)
October 13 - March 14

6/21/2014 - First Day of Summer (Summer Solstice)
Let's twist again, like we did last summer!

7/4/2014 - Independence Day (Everywhere)
Fireworks, bar b que and inebriating agents are the order of the day.

8/7/2014 - State and Federal Primary Election (Your local voting center)

9/10/2014 - NAB/RAB Radio Show Indianapolis (Indianapolis)
September 10-12 2014

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