Media and Advertising
Phantoms In The Brain

by Ben McWhorter

A landmark book by Al Ries and Jack Trout (Positioning: The Battle For Your Mind, New York: McGraw-Hill,1981) describes how to “position” products and services through advertising and public relations strategies by comparing them to existing well-known competing products...more

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"One of the annoying things about believing in free will and individual responsibility is the difficulty of finding somebody to blame your problems on. And when you do find somebody, it’s remarkable how often his picture turns up on your driver’s license."
-- P.J. O'Rourke

WCYQ (Q 100.3) Nominated for The Academy of Country Music Radio Station of the Year– MEDIUM MARKET

Fear of working for a bad manager puts 20% off accepting a job

2015 KAMA Conference "Change is the only Constant"

A third of employees would rather leave than report bad management, finds Penna

The new Scarborough Consumer Data for Knoxville is now available

CNBC to Stop Using Nielsen for Ratings

How to be a REALLY bad manager

AMERICAN ADVERTISING AWARDS Call for Entries: January 9, 2015

Total ad spending will increase 2.5% next year

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2/1/2015 - Super Bowl (University of Phoenix Stadium)
Teams TBA

2/2/2015 - Groundhog Day (Punxsutawney, Pa.)
What will Punxsutawney Phil predict for this year? You can visit Phil's website by clicking here: /

2/6/2015 - Ronald Reagan's Birthday (born February 6, 1911)
He's definitely missed.

2/14/2015 - Valentine's Day (luvvy duvvy time)
Buy the damn Vermont Teddy Bear

2/16/2015 - President's Day (All Over)
The original version of the holiday was in commemoration of George Washington's birthday in 1796 (the last full year of his presidency). Washington, according to the calendar that has been used since at least the mid-18th century, was born on February 22, 1732.

2/17/2015 - Mardi Gras (Everywhere)
To quote one of my friends, "I'm giving up eating dirt for Lent"

2/18/2015 - Ash Wednesday ()
Many Christian Americans mark Ash Wednesday as the first day of Lent. It follows Shrove Tuesday, which features Mardi Gras celebrations.

2/24/2015 - 2015 KAMA Conference "Change is the only Constant" (The Foundry)
Noon- 5pm. click here for details

2/28/2015 - News Sentinel Women Today Expo (Knoxville Convention Center)
Through March 1st....This fun-loving, two-day expo is focused on celebrating all aspects of a woman’s life! With more than one hundred exhibitor booths, special guests and informative and entertaining stage presentations, there’s something for every woman at the Women Today Expo.

2/28/2015 - “Go For The Gold” 50th Annual American Advertising Awards Gala (Downtown Hilton)
In 2015, we are celebrating 50 years of the American Advertising Awards (formerly the ADDYs) in Knoxville, TN! In honor of this tremendous milestone we are “Going Gold Y’All” and ask everyone to wear something gold at the event to show your support of our great town and its commitment to creative excellence in advertising. The Gala will include a full dinner and two drink tickets. 6p-9p.

3/8/2015 - Daylight Saving Time Begins (All over the place)
The main purpose of Daylight Saving Time (called "Summer Time" many places in the world) is to make better use of daylight. We change our clocks during the summer months to move an hour of daylight from the morning to the evening.

3/11/2015 - KAMA March Luncheon (The Foundry)

3/17/2015 - St. Patrick's Day (Green Beer Everywhere)
St. Patrick's Day is celebrated on March 17, his religious feast day and the anniversary of his death in the fifth century. The Irish have observed this day as a religious holiday for thousands of years. On St. Patrick's Day, which falls during the Christian season of Lent, Irish families would traditionally attend church in the morning and celebrate in the afternoon. Lenten prohibitions against the consumption of meat were waived and people would dance, drink, and feast—on the traditional meal of Irish bacon and cabbage.

3/29/2015 - Palm Sunday (Everywhere)
Many Christians in the United States remember Jesus’ triumphal entry into Jerusalem on Palm Sunday, which marks the beginning of Holy Week. This day is also on the Sunday before Easter Sunday.

4/1/2015 - April Fool's Day (For pranksters)
Keep your antennae up on this date.

4/3/2015 - Good Friday (Religious Holiday)
Good Friday occurs two days before Easter Sunday in the United States. It is the day when Christians commemorate Jesus Christ's crucifixion, which plays an important part in the Christian faith.

4/4/2015 - Passover (first day) (Jewish Holiday)
Passover marks the Israelites' liberation from slavery and their exodus from Egypt around 3000 years ago.

4/5/2015 - Easter (Everywhere)
Enjoy the eggs, bunnies and respect the religious gravity of this holiday.

4/15/2015 - Federal Income Tax Returns Due (IRS)
"The government that robs Peter to pay Paul, can always rely on the support of Paul."

4/17/2015 - Dogwood Arts Market Square Art Fair (Market Square)
April 15-17: Downtown Knoxville is transformed into a lively street fair with high-quality arts and crafts booths, demonstrations, entertainment, and festive food.

4/22/2015 - Administrative Professionals Day (In your office)
Do something nice today... and hustle when you do it!

4/25/2015 - Knoxville Opera’s Rossini Festival (Downtown Knoxville)
11:00 am – 9:00 pm

4/30/2015 - NFL Draft (NFL Network)
through May 2nd

5/5/2015 - Cinco de Mayo (At your favorite restaurant)
The holiday of Cinco De Mayo, The 5th Of May, commemorates the victory of the Mexican militia over the French army at The Battle Of Puebla in 1862.

5/13/2015 - KAMA May Luncheon (The Foundry)

6/10/2015 - KAMA June Luncheon (The Foundry)

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