Media and Advertising
Do Media Sales Organizations Understand (Or Care About) The Advertiser's Needs Anymore?

Professional Tip

Updated repost

Media companies today are quickly losing touch with the needs of the advertiser.

Itís really not surprising when you think about it, since media is being commoditized at an ever increasing rate...more

[Article Archive]

"People buy most often because they believe that they and their problems are understood by the seller, not because the buyer was made to understand the product by an insistent salesperson."
-- -- Tony Alessandra

As noncompete agreement use expands, backlash grows

Nexstar (Finally) Lands $4.6B Deal To Buy Media General (WATE-TV Knoxville, sold)

Radio giant Cumulus tumbles after flying high

What You Need to Know Before Signing a Noncompete Agreement

Merle 96.7FM to air Nascar races

Get Rid of Non-Compete Clauses!

Add All Media Together? Radio Still Wins Reach, Forrester Research Find Smartphones Top Tablets as Driver of Sales, Traffic for First Time

We're interviewing salespeople at Scripps (formerly The Journal Broadcast Group)

[Media News Archive]

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