Media and Advertising
Phantoms In The Brain

by Ben McWhorter
Repost


A landmark book by Al Ries and Jack Trout (Positioning: The Battle For Your Mind, New York: McGraw-Hill,1981) describes how to “position” products and services through advertising and public relations strategies by comparing them to existing well-known competing products...more

[Article Archive]





"The least productive people are usually the ones who are most in favor of holding meetings."
-- Thomas Sowell


If non-competes help innovation, why does the state that bans them kick everyone else’s ass?

Journal Communications touts endorsements for Scripps deal

Cumulus Media Q4 Revenues Up, But Net Income Falls

Ipsos Research Study Highlights Continued Strength Of AM/FM Radio In Cars

Knoxville radio station 'feels good' about James Brown ties

Scripps-Journal Merger Shareholder Vote Set For March 11th

The new Scarborough Consumer Data for Knoxville is now available

WCYQ (Q 100.3) Nominated for The Academy of Country Music Radio Station of the Year– MEDIUM MARKET

Knoxville Mercury joins local media landscape

[Media News Archive]




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3/8/2015 - Daylight Saving Time Begins (All over the place)
The main purpose of Daylight Saving Time (called "Summer Time" many places in the world) is to make better use of daylight. We change our clocks during the summer months to move an hour of daylight from the morning to the evening.

3/11/2015 - KAMA March Luncheon (The Foundry)
TBA

3/12/2015 - Knoxville Chamber's Event Calendar (Various Places)
click here for a list of events!

3/17/2015 - St. Patrick's Day (Green Beer Everywhere)
St. Patrick's Day is celebrated on March 17, his religious feast day and the anniversary of his death in the fifth century. The Irish have observed this day as a religious holiday for thousands of years. On St. Patrick's Day, which falls during the Christian season of Lent, Irish families would traditionally attend church in the morning and celebrate in the afternoon. Lenten prohibitions against the consumption of meat were waived and people would dance, drink, and feast—on the traditional meal of Irish bacon and cabbage.

3/20/2015 - Spring Begins! (Vernal Equinox)
The flowers are bloomin'!

3/29/2015 - Palm Sunday (Everywhere)
Many Christians in the United States remember Jesus’ triumphal entry into Jerusalem on Palm Sunday, which marks the beginning of Holy Week. This day is also on the Sunday before Easter Sunday.

4/1/2015 - April Fool's Day (For pranksters)
Keep your antennae up on this date.

4/3/2015 - Good Friday (Religious Holiday)
Good Friday occurs two days before Easter Sunday in the United States. It is the day when Christians commemorate Jesus Christ's crucifixion, which plays an important part in the Christian faith.

4/4/2015 - Passover (first day) (Jewish Holiday)
Passover marks the Israelites' liberation from slavery and their exodus from Egypt around 3000 years ago.

4/5/2015 - Easter (Everywhere)
Enjoy the eggs, bunnies and respect the religious gravity of this holiday.

4/5/2015 - Major League Baseball (Stadia around the country)
Opening Day

4/9/2015 - AAF 7th District Spring Convention (Knoxville)
through April 12th. Spring Convention – District NSAC Competition, District ADDY Awards and District Student ADDY Awards – Knoxville, TN

4/15/2015 - Federal Income Tax Returns Due (IRS)
"The government that robs Peter to pay Paul, can always rely on the support of Paul."

4/17/2015 - Dogwood Arts Market Square Art Fair (Market Square)
April 15-17: Downtown Knoxville is transformed into a lively street fair with high-quality arts and crafts booths, demonstrations, entertainment, and festive food.

4/22/2015 - Administrative Professionals Day (In your office)
Do something nice today... and hustle when you do it!

4/25/2015 - Knoxville Opera’s Rossini Festival (Downtown Knoxville)
11:00 am – 9:00 pm

4/25/2015 - Orange and White Game (Neyland Stadium)
Vols Spring Game!

4/30/2015 - NFL Draft (NFL Network)
through May 2nd

5/2/2015 - Kentucky Derby (Churchhill Downs)
(Began in 1874)

5/5/2015 - Cinco de Mayo (At your favorite restaurant)
The holiday of Cinco De Mayo, The 5th Of May, commemorates the victory of the Mexican militia over the French army at The Battle Of Puebla in 1862.

5/8/2015 - 2015 Pinnacle Business Awards (Knoxville Convention Center)
Make plans to join us for the 11th Annual Pinnacle Business Awards Gala. It is the marquee social event for the Knoxville business community!

5/13/2015 - KAMA May Luncheon (The Foundry)
TBD

5/25/2015 - Memorial Day (Everywhere)
You don't think any barbeque or beer will be consumed this weekend do you?

6/10/2015 - AAF National Conference (San Diego)
through June 13th

6/10/2015 - KAMA June Luncheon (The Foundry)
TBD

6/14/2015 - Flag Day (Show your colors)
On June 14, Americans celebrate the adoption of the first national flag. Also known as the "Stars and Stripes" or "Old Glory," the first American flag was approved by the Continental Congress on June 14, 1777.

6/21/2015 - First Day of Summer (Summer Solstice)
Let's twist again, like we did last summer!

6/21/2015 - Father's Day (Everywhere)
Father's Day in the United States is on the third Sunday of June. Its origins may lie in a memorial service held for a large group of men, many of them fathers, who were killed in a mining accident in Monongah, West Virginia in 1907.

7/4/2015 - Independence Day (Everywhere)
Fireworks, bar b que and inebriating agents are the order of the day.

7/4/2015 - The Great Knoxville Rubber Duck Race (World's Fair Park)
There will be a one mile race with approximately 40,000 to 50,000 Rubber Ducks competing for prizes. click here to visit their website

7/16/2015 - Tennessee Press Association Summer Convention (Knoxville)
through July 17th.

7/26/2015 - Mick Jagger's Birthday (He will be 72 Today!!!!!!!!!!!!!!!!)
"What a drag it is getting old" -- Happy Birthday Mick! Mick is indubitably the real KING of Rock and Roll!

8/15/2015 - Feast with the Beast (Knoxville Zoo)
Party your tail off at the wildest place in Knoxville. Visitors are invited to graze with exotic animals and devour the tastiest offerings from the area's best restaurants during the 13th annual Feast with the Beast. Must be 21 or older to attend. For information, call 865-637-5331 ext. 300. visit their site here

8/17/2015 - The News Sentinel Open Presented by Pilot (Fox Den Country Club)
through August 23rd.

9/6/2015 - Boomsday (Volunteer Landing)
Family fun, music, food, entertainment and the largest fireworks display in the Southeast for Labor Day!

9/7/2015 - Labor Day (Summer is waning)
Labor Day was first celebrated in New York in 1882 under the sponsorship of the Central Labor Union, following the suggestion of Peter J. McGuire, of the Knights of Labor, that the day be set aside in honor of labor.

9/11/2015 - Tennessee Valley Fair (Chilhowee Park/Grounds)
through September 15th. For additional information call Fair Office at (865) 215-1471. go to their website with this link.

9/14/2015 - Rosh Hashannah (Jewish Holiday)
Head of the Jewish New Year

9/20/2015 - NAB Radio Show (Atlanta)
- OCTOBER 2, 2015

9/23/2015 - Yom Kippur Begins (Jewish Holiday)
Day of Atonement

9/23/2015 - Fall Begins! (Autumnal Equinox)
The first day of Fall!

10/12/2015 - Columbus Day (Everywhere)
No mail today!

10/16/2015 - Boss's Day (At work)
Day, also known as National Boss Day or Bosses Day, is a time for many workers to appreciate their employers.

10/24/2015 - 19th Annual Komen Knoxville Race for the Cure (World's Fair Park/Performance Lawn)
6:00 AM, 12:00 PM, World's Fair Park/Performance Lawn 5K Run/Walk for Breast Cancer. For additional information call (865) 251-2873.

10/31/2015 - Halloween (Everywhere)
May the Great Pumpkin rise again.

11/1/2015 - Daylight Saving Time ends ( Sunday)
Set your clocks back!

11/8/2015 - Buddy's Walk Against Cancer (World's Fair Park)
5K Run/Walk, "Two-Mile Trek" & "Walk in the Park" to benefit Thompson Cancer Survival Center's Cancer Outreach Services Program. Pre & Post race activities for the family & tribute to cancer survivors. Www.buddysrace@covhlth.com

11/11/2015 - Veteran's Day (Everywhere)


12/7/2015 - First day of Chanukah (Jewish Holiday)
Chanukah is an eight-day Jewish observance that remembers the Jewish people's struggle for religious freedom.

12/14/2015 - Last Day of Chanukah (Jewish Holiday)
The first day of Chanukah is the start of the Chanukah period, which lasts for eight days, from the 25th day of the month of Kislev to the second day of Tevet in the Hebrew calendar.

12/21/2015 - Winter Begins! (Everywhere)
Brrrr!- shortest day of the year... the Winter Solstice.

12/24/2015 - Christmas Eve (Everywhere!)
Santa's Coming!

12/25/2015 - Christmas (Presents and Stuff)
The most widely celebrated holiday of the Christian year, Christmas is observed as the anniversary of the birth of Jesus.

12/31/2015 - New Year's Eve (Everywhere)
Party!





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