Media and Advertising
Highlights from What Happens When The Spots Come On 2011 Edition

Arbitron
12.18.11

Arbitron, Media MonitorsSM, and Coleman Insights have teamed up again to provide new insights into what happens to the radio audience when radio stations play commercials...more

[Article Archive]



"Find something in life that you love doing. If you make a lot of money, that's a bonus, and if you don't, you still won't hate going to work. "
-- Jeff Foxworthy


Trend to watch: More HD stations showing up in diary surveys

Arbitron loses MRC accreditation in 5 PPM markets

U.S. Job Creation Best Since September 2008

Football is America's Favorite Sport as Lead Over Baseball Continues to Grow

[Media News Archive]


2/9/2012 - KAMA's Progressive Marketing Summit (Cafe 4 Market Square)
Lunch and Keynote Presentation- Sessions at the Knoxville Chamber of Commerce on Market Square. 11:30 am - 4 pm.You can find their web site on the list provided HERE.

2/14/2012 - Valentine's Day (luvvy duvvy time)
Buy the damn Vermont Teddy Bear

2/17/2012 - Dogwood Arts Festival House and Garden Show (Knoxville Convention Center)
through February 19th.

2/21/2012 - Mardi Gras (Everywhere)
To quote one of my friends, "I'm giving up eating dirt for Lent"

2/22/2012 - Ash Wednesday (everywhere)
Many Christian Americans mark Ash Wednesday as the first day of Lent.

2/22/2012 - AIGA Knoxville "Mix and Match" (TBA)
Join us for drinks, good times and casual conversation with your local design community. You can find their web site on the list provided HERE.

2/25/2012 - 2012 ADDY® Awards Gala (Crowne Plaza Hotel)
Great ideas can come from anywhere. It's not your title or the budget that matters. An idea can go anywhere, become anything, and if you are lucky, the result can be pure genius!

3/11/2012 - Daylight Saving Time Begins (All over the place)
The main purpose of Daylight Saving Time (called "Summer Time" many places in the world) is to make better use of daylight. We change our clocks during the summer months to move an hour of daylight from the morning to the evening.

3/13/2012 - NCAA Men’s Basketball Tournament (Arena around the US)
– First Round Begins

3/14/2012 - KAMA Luncheon (TBA)
Details TBA

3/17/2012 - St. Patrick's Day (Green Beer Everywhere)
St. Patrick's Day is celebrated on March 17, his religious feast day and the anniversary of his death in the fifth century. The Irish have observed this day as a religious holiday for thousands of years. On St. Patrick's Day, which falls during the Christian season of Lent, Irish families would traditionally attend church in the morning and celebrate in the afternoon. Lenten prohibitions against the consumption of meat were waived and people would dance, drink, and feast—on the traditional meal of Irish bacon and cabbage.

3/20/2012 - Spring Begins! (Vernal Equinox)
The flowers are bloomin'!

3/27/2012 - Schmoozapalooza VI! (Turkey Creek Public Market)
Save the date for the most anticipated networking event in Knoxville, Schmoozapalooza VI! Don't miss your opportunity to interact with over 600 businesspeople at this sixth bash in the name of business!

3/31/2012 - AIGA Workshop: CSS for Print Designers (TBA)
Designer and author J.D. Graffam will be coming to Knoxville to give a practical, hands-on web design workshop based on his book CSS for Print Designers. You can find their web site on the list provided HERE.

4/1/2012 - April Fool's Day (For pranksters)
Keep your antennae up on this date.

4/4/2012 - Major League Baseball (Stadia around the country)
Opening Day

4/6/2012 - Good Friday (Religious Holiday)
Good Friday occurs two days before Easter Sunday in the United States. It is the day when Christians commemorate Jesus Christ's crucifixion, which plays an important part in the Christian faith.

4/8/2012 - Easter (Everywhere)
Enjoy the eggs, bunnies and respect the religious gravity of this holiday.

4/8/2012 - Rossini Festival Street Fair ( Gay Street)
The festival combines world class opera performances, art and craft exhibitions, wine tasting, and a wide variety of other events with a vibrant Italian Street Fair on April 9th, from noon to 9 pm.

4/11/2012 - Dogwood Arts Festival (All over K-Town)
– Trails Open through April 30th. click here for a calendar of events

4/11/2012 - KAMA Luncheon (TBA)
Details TBA

4/12/2012 - American Advertising Federation Spring Convention 2012 (Downtown Hilton Nashville)
through April 14th. You can find their web site on the list provided HERE.

4/14/2012 - AIGA Print Shop Tour: Larry B. Newman (Tentative Date) (Larry B. Newman Printing Company)
Learn firsthand about the crafts of printing and engraving from Larry Newman – founder of Larry B. newman Printing Co. with over four decades of knowledge and experience in the industry. You can find their web site on the list provided HERE.

4/17/2012 - Federal Income Tax Returns Due (IRS)
"The government that robs Peter to pay Paul, can always rely on the support of Paul."

4/25/2012 - Administrative Professionals (Secretary's) Day (In your office)
National Professional Secretaries Week and National Secretary's Day was created in 1952 through the work of Harry F. Klemfuss of Young and Rubicam. Klemfuss recognized the importance and value of the position to a company or business

4/25/2012 - Knoxville Ad Fed Luncheon (Peerless)
speaker: David Rollo22 Squared

4/26/2012 - NFL Draft (NFL Network)
through April 28th.

4/27/2012 - Dogwood Arts Festival Parade (Downtown)
7:00pm - A celebration of art, nature, and community moves down Gay Street with bands, floats, giant helium balloons, and performing arts groups.

4/27/2012 - Knoxville Radio Ratings Release (Arbitron)
The Winter 2012 Survey, covering the 12 week period of January 5th- March 28th, 2012.

5/5/2012 - Cinco de Mayo (At your favorite restaurant)
The holiday of Cinco De Mayo, The 5th Of May, commemorates the victory of the Mexican militia over the French army at The Battle Of Puebla in 1862.

5/5/2012 - Kentucky Derby (Churchhill Downs)
(Began in 1874)

5/9/2012 - KAMA Luncheon (TBA)
Details TBA.

5/12/2012 - AAF Networking Flash Mob (Lattitude 35)
4pm -?

5/13/2012 - Mother's Day (Call Yo Mamma)
In the United States, Mother's Day started nearly 150 years ago, when Anna Jarvis, an Appalachian homemaker, organized a day to raise awareness of poor health conditions in her community, a cause she believed would be best advocated by mothers. She called it "Mother's Work Day."

5/26/2012 - Knoxville Ad Fed Luncheon (Barley's)
Back by popular demand... Mark Alison: People Are Weird!

5/28/2012 - Memorial Day (Everywhere)
You don't think any barbeque or beer will be consumed this weekend do you?

6/14/2012 - Flag Day (Show your colors)
On June 14, Americans celebrate the adoption of the first national flag. Also known as the "Stars and Stripes" or "Old Glory," the first American flag was approved by the Continental Congress on June 14, 1777.

6/17/2012 - Father's Day (Everywhere)
Father's Day in the United States is on the third Sunday of June. Its origins may lie in a memorial service held for a large group of men, many of them fathers, who were killed in a mining accident in Monongah, West Virginia in 1907.

6/23/2012 - Knoxville Ad Fed Luncheon (Peerless Restaurant)
speaker: Seth Miller, Turner ATL

6/30/2012 - The Front Page Follies (Knoxville Convention Center)
The Front Page Follies is an annual roast in which a cast of journalists and community members poke fun at people and events in the current year of news. All ticket sales benefit journalism education.

6/30/2012 - KAF - Bowling (Family Bowl- Peters and Hayfield Road, W. Knoxville)
Form a team and trash talk with other teams from agencies, media, vendors, clients and others in the ad community. Then back it up during a one-night, winner-takes-all-bragging-rights tournament.





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