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My Consulting Code of Ethics*
by Ben McWhorter
| Article Archive |
| The Hustle |
Marketing Tip
Where to Go and What to Do This Summer: |
Media and Advertising
Arbitron Announces Next Generation Electronic Audience Measurement: PPM 360™ |
Media and Advertising
Readers‐Per‐Copy is Up at America’s Daily Newspapers |
| Arbitron and PPM Coalition Settle Outstanding Disputes - Both Groups Commend Leadership of House Oversight Committee Chairman Towns |
Marketing Tip
Green Appliances Are Hot in Both Warm and Cold Cities |
| 2010 American Movie-Goer Consumer Report |
Marketing and Technology
Experian Simmons 2010 Technology Report |
Media and Advertising
Arbitron Wins Emmy® Award for Broadcast Audience Measurement Technology |
Media and Advertising
Radio Industry Leaders Team to Improve Marketing Mix Models to Demonstrate the Impact of Radio Advertising on Product Sales |
| Scarborough Writes a Refreshing Headline for the Newspaper Industry: Three-Quarters of Adults are Reading Newspapers, in Print or Online |
Marketing Tip
The Truth about Cats and Dogs
(from a research perspective!) |
Marketing Tip
Working Moms are Ripe for Mobile Marketing |
Media and Advertising
MORE THAN 235 MILLION LISTEN TO RADIO EVERY WEEK REPORTS ARBITRON |
Media and Advertising
More Than 8.6 Million Households Obtain Coupons Via Text Messages And/Or Email |
Research
Arbitron Identifies Market-Level Cell-Phone-Only Household Estimates |
Marketing Tip
Radio Audience Highly Engaged with Miami Dolphins Broadcasts on WAXY-AM According to Arbitron Study |
Media and Advertising
PR Industry Leaders See Authenticity, ROI, Social Media Mastery as Top Three Issues Facing the Profession in 2009-10 |
Knoxville Media
New Scarborough information on Knoxville Consumers is now available! |
Knoxville Media
Arbitron to Raise Three PPM Sample Quality Benchmarks plans to increase average of cell-phone-only in-tab sample targets |
| Weekly Online Radio Audience Grows to Estimated 42 million Americans in 2009, Up from 33 million in 2008 |
Media and Advertising
TiVo and Innerscope Research(R) Identify Strong Correlation Between Emotional Engagement with TV Ads and Viewers' Fast-Forwarding Behavior |
Media and Advertising
More Than 234 Million Listen to Radio Every Week Reports Arbitron |
Media and Advertising
Teens Show Strong Optimism Regarding President Obama’s Ability To Address The Economic Downturn |
Media and Advertising
Arbitron to Increase Cell-Phone-Only Sample Target in all PPM markets |
Media and Advertising
More Than 234 Million Listen to Radio Every Week Reports Arbitron |
Media and Advertising
El Paso, Salt Lake City, Dallas and Memphis are the Top Text Messaging Markets in the U.S. |
Media and Advertising
Nielsen to Measure Radio Audiences in 50 Cumulus Markets |
Media and Advertising
Phantoms In The Brain |
Management Tip
Mean-Spirited Managers |
Marketing Tip
Selecting Search Engine phrases? |
Media and Advertising
Product Placements Decline by 15% in First Half, Nielsen Reports |
Media and Advertising
Nielsen and IMMI Begin Providing First Daily All-Electronic Ratings for Viewing Outside the Home |
Media and Advertising
Internet Coupon Usage Up 83% in American Households |
Media and Advertising
New Study of Bar-based Media Shows That Out-of-Home Media Can Be Effective in Reaching TV Ad Avoiders |
Media and Advertising
Average U.S. Home Now Receives a Record 118.6 TV Channels |
Media and Advertising
Nielsen Launches Mobile @Plan, Extending Its Online Audience Profiling Service to the Third Screen |
Media and Advertising
Austin, TX; Las Vegas, NV; Sacramento and San Diego are the Most Digital Savvy Cities, According to Scarborough Research |
| SCARBOROUGH RESEARCH RELEASES 2008 NEWSPAPER RATINGS REPORT |
Media and Advertising
Weekly Online Radio Audience Increases from 11 percent to 13 percent of Americans In Last Year, According to the Latest Arbitron/Edison Media Research Study |
Media and Advertising
One-third of All Viewers Each WeekWatch TV Away From Their Home |
| Hybrid Vehicle Owners are Wealthy, Active, Educated and Overwhelmingly Democratic, According to Scarborough Research |
Media and Advertising
Scarborough Research Releases Newspaper Penetration Report |
| INTERNET OPPORTUNITY KNOCKING ON THE NEWSPAPER DOOR: |
Marketing Tip
NASCAR 2008 Season is at the Starting Line: Fans Revving Up to Buy in Big Ticket, High-Tech Purchasing Categories |
Management and Marketing Tip
The Pareto Principle.... |
Marketing Tip
NEW- Knoxville Consumer Data! |
Marketing Tip
Hybrid Vehicle Owners are Wealthy, Active, Educated and Overwhelmingly Democratic, According to Scarborough Research |
Media and Advertising
Digital Platforms Continue to Extend Radio Beyond the AM/FM Dial, According to the Latest Arbitron/Edison Study |
Marketing Tip
Adults-Only Strategy Drives Halloween Sales to $5B |
Media and Advertising
HDTV Customers are Happy With Picture Quality, Less Enthusiastic About Programming Options, Nielsen Finds |
Marketing Tip
SCARBOROUGH RESEARCH RELEASES ANALYSIS OF THE POLITICAL AFFILIATIONS OF CABLE NETWORK VIEWERS |
| ABC, Scarborough Research and NAA Unveil Details of New Audience-FAX Initiative Integrating Circulation, Readership and Online Measurements |
| THE SOUTH REIGNS FOR EBAY VISITORS |
Media and Advertising
Arbitron Custom Sports Study Finds the Run Up to the Super Bowl boosts Sports Radio audiences in Indianapolis and Chicago |
Marketing Seminar
NO RADIO RANKERS!!!!!!!! |
Knoxville Media
Knoxville Media Supports Knoxville Automobile Dealer’s Association Year End Clearance Event! |
Media and Advertising
81 Million People in U.S. Watch Broadband Video at Home or Work, According to Nielsen and CTAM |
| Nielsen to Acquire Telephia, Inc., the Leading Source of Consumer Research for the Telecom and Mobile Media Markets |
| Key Legal Battle: A Case Study for Marketers |
Knoxville Media
More Facts from Scarborough |
Media and Advertising
One-third of All Viewers Watch TV Away From Their Home Each Week |
Media and Advertising
More Than Half of Frequent Moviegoers Find Commercials before Movies More Acceptable than Commercials on TV |
Marketing Tip
Bar-based Advertising is the Hot-Spot for Affluent Adults and Influential Consumers |
Media and Advertising
Satellite Radio Channels Account For 3.4 Percent of All Radio Listening In Fall 2006 Arbitron Survey |
Knoxville Media
Who's listening overnite? |
Marketing Tip
The Latest Scarborough Consumer Data for Knoxville NOW Available |
Media and Advertising
WIRED CABLE PENETRATION HITS 16-YEAR LOW WHILE SATELLITE CONTINUES SURGE |
Media and Advertising
Arbitron Updates Portable People Meter Rollout |
Media and Advertising
Internet Vocabulary: What Does and Doesn’t Matter In Web Traffic Lingo |
Media and Advertising
CAB Releases Findings of ‘Which Screen’ Consumer Research |
Media and Advertising
The Advertisers’ Needs (And Other “Stuff”) |
Management Tip
Do You Have A Skeptic on your Team? |
Marketing Tip
The Dog and His Shadow |
Management Tip
Bottom Line: Identify, Hire and Retain The Best Talent. Period. |
Media and Advertising
Nielsen Media Research Reports Television's Popularity Is Still Growing |
Media and Advertising
Scarborough Research Achieves Full Media Rating Council Accreditation for Local Market and Multi-Market Syndicated Research Services |
Media and Advertising
Arbitron Portable People Meter Shows Bigger Radio Audiences During Sporting Events And Sports Programming |
| NAB Announces Marconi Radio Award Finalists |
Media and Advertising
What Are Arbitrends? Why Should I Care? |
Management Tip
Mean-Spirited Managers- AGAIN- (plus some new stuff) |
| The Number of Heavy On-Demand Media Consumers Nearly Doubled in The Past Year in New Study from Arbitron/Edison Media Research |
| Cable Subscribers Want More Choices in Content, Access and Pricing Structures That Fit Their Lives, According to new Arbitron Study |
Media and Advertising
Riding Out the Storm: The Vital Role of Local Radio |
Media and Advertising
Arbitron to Begin the Roll Out of the Portable People Meter System as its Radio Ratings Service in the Top 50 Radio Markets |
Marketing Tip
Arbitron Releases New Research on Listening by People Living in Cell-Phone-Only Households |
Marketing Tip
More Scarborough (but no parsley, sage, rosemary or thyme) |
Marketing Tip
The Latest Consumer Data for Knoxville is Available |
General Stuff that is Interesting
Parkinson's Law: Better Late than Never! |
Sales Management Tip
The Value of Having a Dynamic Account List Management System |
Sales Management Tip
The Value of Having a Dynamic Account List Management System |
Media and Advertising
Arbitron's PPM Uncovers Link between Reality TV Viewing and Morning Radio Listening |
Marketing Tip
Why branding doesn't work -- and marketing is better |
Management Tip
Mean-Spirited Managers |
Knoxville Media
Caveat Emptor: The Spring 05 Arbitron |
| Consumers Say Fewer Commercials Lead To More Radio Listening According To New Arbitron/Edison Media Research Study |
Media and Advertising
The Advertiser's Needs |
| (Yep, I know this article is old, however) |
Media and Advertising
What are your customers doing during daylight savings time? |
Media and Advertising
Latest News and Developments on the Portable People Meter (PPM) |
Media and Advertising
The On-Demand Media Consumer |
Media and Advertising
Gary Fries' address to the Radio Advertising Bureau's Sales Conference |
Professional Tip
Advertising as a Profession |
Media and Advertising
How Does Knoxville Stack Up? See The Top Local Markets For Reality Television |
| Radio Listening Highest Among Well-Educated, Upper-Income Consumers According To Total Audience Data from Arbitron RADAR 83 |
Media and Advertising
Air time isn’t spare time in the world of radio and TV |
Knoxville Media
“The Summer Arbitron Book Doesn’t Count”- True or False? |
Management Tip
Treat Your Employees Like a Customer |
Media and Advertising
Scarborough Research Receives Media Rating Council Accreditation for Consumer Booklet |
Management Tip
Employee Turnover And Its Staggering Costs |
Management Tip
Work Environment and Other Musings |
Management Tip
More about Bad Bosses |
Knoxville Media
Some Knoxville Radio Stuff |
Updated Note to the Knoxville Media Community--
What's The Deal With This Website??? (And Why Should I Care?) |
Media and Advertising
The Future of Full-Service Ad Agencies |
Media and Advertising
Media Consolidation and the state of Entertainment |
Media and Advertising
Myriad Media Musings Galore |
Media and Advertising
Dialing up local radio's future, finding static |
Professional Tip
How Can I Help? |
| My Consulting Code of Ethics* |
Marketing Tip
What does your station do to reinforce client relationships? |
Media and Advertising
How To Beat The Cable Guys |
- I will serve my clients with integrity, competence, and objectivity, using a professional approach at all times, and placing the best interests of the client above all others.
- I will establish realistic expectations of the benefits and results of the services I will perform.
- I will treat all client information (that is not public knowledge) as confidential, and will prevent access to this information by unauthorized people. I will not take advantage of privileged information without the client’s permission.
- I will avoid conflicts of interest, or the appearance of such, and will fully disclose to a client any circumstances or interests that might influence my judgment and objectivity.
- I will refrain from inviting an employee of an current or former client to consider alternative employment without prior discussion with the client.
- I will only accept assignments in which I have the expertise and skills to perform.
- Before accepting any assignment, I will ensure a mutual understanding of the objectives, scope, work, and fee arrangements have been established.
- I will offer to withdraw from any consulting engagement when my objectivity or integrity has been impaired.
- In advance, I will fully disclose any fees or commissions that I may receive for equipment, supplies or services that I would suggest to a client.
- I will respect the individual and corporate rights of clients (and consulting colleagues) and will not use proprietary information or methodologies without proper permission.
- I will represent my profession with integrity and professionalism in my relations with clients and colleagues at all times.
*Adopted and revised from the Institute of Management Consultants' Code of Ethics.
Learn more about the consulting services that I provide
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