Marketing Tip
Radio Audience Highly Engaged with Miami Dolphins Broadcasts on WAXY-AM According to Arbitron Study

Arbitron
repost from 06.14.06


Audience behavior provides insight for advertisers planning ahead for the 2006 season

New custom research released by Arbitron (NYSE: ARB) shows live radio sports broadcasts generate a superior level of audience engagement; during the Miami Dolphins 2005 season, fifty-three percent of WAXY-AM listeners are more likely to stay turned in during a commercial break while listening to a Miami Dolphins game than during regular programming...more

[Article Archive]



TVB Wired Cable Penetration Fell to Lowest Level Since 1990

PPM gives radio its first ratings of digital platforms

Scripps Networks is ready to build $30 million plan to expand headquarters in the works

NCAA to continue to allow beer ads

[Media News Archive]


"Gerry Ford is a nice guy, but he played too much football with his helmet off. "
-- Lyndon Baines Johnson


8/21/2008 - Public Relation Society of America (Knoxville Chapter) (TBA)
Topic: TBD Networking at 11:30 a.m. You can find their web site on the list provided HERE.

8/28/2008 - KAF Luncheon (Peerless Restaurant)
Don’t miss the Fall TV Premier

8/31/2008 - Boomsday (Volunteer Landing)
Family fun, music, food, entertainment and the largest fireworks display in the Southeast for Labor Day!

9/1/2008 - Labor Day (Summer is waning)
Labor Day was first celebrated in New York in 1882 under the sponsorship of the Central Labor Union, following the suggestion of Peter J. McGuire, of the Knights of Labor, that the day be set aside in honor of labor.

9/1/2008 - Tennessee vs. UCLA (The Rose Bowl)
8 pm kickoff on ESPN.

9/13/2008 - Tennessee vs. UAB (Neyland Stadium)
12:30 EST Kickoff

9/17/2008 - NAB Radio Show (Austin Texas)
Through Sept. - 19th. You can find their web site on the list provided HERE.

9/20/2008 - Tennessee vs. Florida (Neyland Stadium)
3:30 Kickoff on CBS.

9/21/2008 - Newspaper Association of America's 2008 Retail Advertising Forum (Dallas, TX)
through September 23rd. NAA’s Retail Forum was introduced five years ago so that newspaper media and retail executives would have an opportunity to communicate about strategies, products and processes which achieve the goals of retailers. The forum’s purpose is to showcase best practices, provide industry highlights and future opportunities for both newspaper media and retailer media executives. And the goal is to positively impact newspaper companies’ market share from local, regional and national retailers and their agencies. You can find their web site on the list provided HERE.

9/22/2008 - First Day of Fall!!!!!!!!!! (Everywhere)
The date when night and day are nearly of the same length and Sun crosses the celestial equator moving southward (in the northern hemisphere). The autumnal equinox marks the first day of the season of autumn.

9/26/2008 - Pellissippi State 2008 Hot Air Balloon Festival (Hardin Valley Rd: Pellissippi Campus )
September 26-27, 2008. Hot Air Balloon glow, tethered rides, music, and kids activities. Contact Pat Myers for more information 865-694-6528.

9/27/2008 - Tennessee vs. Auburn (Auburn)
3:30 Kickoff on CBS

9/30/2008 - Rosh Hashannah (Jewish Holiday)
Head of the Jewish New Year

10/4/2008 - Tennessee vs. Northern Illinois (Neyland Stadium)
game time TBA.

10/9/2008 - Yom Kippur Begins (Jewish Holiday)
Day of Atonement

10/10/2008 - Foothills Fall Festival (Maryville)
through October 12th. Tickets will go on sale in July. Click Here To Visit their Website

10/11/2008 - Tennessee vs. Georgia (Athens)
3:30 kickoff on CBS

10/11/2008 - Knoxville Race for the Cure (World's Fair Park/Performance Lawn)
6:00 AM, 12:00 PM, World's Fair Park/Performance Lawn 5K Run/Walk for Breast Cancer. For additional information call (865) 251-2873.

10/13/2008 - Columbus Day (Everywhere)
No mail today!

10/16/2008 - Association of National Advertisers 2008 Annual Conference (The Ritz Carlton Grande Lakes in Orlando, FL )
Masters of Marketing. Through October 19th. You can find their web site on the list provided HERE.

10/17/2008 - 2007 Fall 7th District Ad Fed Board Meeting (Jackson, Tennessee)
through October 19st, hosted by The Jackson Advertising Federation.

10/18/2008 - Tennessee vs. Mississippi State (Neyland Stadium)
game time TBA.

10/25/2008 - Tennessee vs. University of Alabama in Tuscaloosa (Neyland Stadium)
Game time TBA.

10/30/2008 - Knoxville TV Sweeps Begin (Nielsen)
October 30 - November 26, 2008

10/31/2008 - Halloween (Everywhere)
May the Great Pumpkin rise again.

11/1/2008 - Tennessee vs. South Carolina (Columbia, SC.)
game time TBA.

11/2/2008 - Daylight Saving Time ends ( Sunday)
Set your clocks back!

11/4/2008 - Election Day (your voting booth)
General Election for President.

11/8/2008 - Tennessee vs. Wyoming (Neyland Stadium)
game time TBA.

11/22/2008 - Tennessee vs. Vanderbilt (Nashville)
game time TBA.

11/25/2008 - Fantasy of Trees (Knoxville Convention Center)
Through November 25th, The Fantasy of Trees has been a holiday tradition in East Tennessee since 1985, and this year's event marks the 22nd anniversary of this celebration of the season. click here for more information.

11/27/2008 - Thanksgiving (Time for turkey)
Most Americans believe that the holiday dates back to the day of thanks ordered by Governor Bradford of Plymouth Colony in New England in 1621, but scholars point out that days of thanks stem from ancient times.

11/29/2008 - Tennessee vs. Kentucky (Neyland Stadium)
game time TBA.

12/6/2008 - SEC Championship Game (Atlanta)
Kickoff time and teams TBA

12/25/2008 - Christmas (Presents and Stuff)
The most widely celebrated holiday of the Christian year, Christmas is observed as the anniversary of the birth of Jesus.

12/31/2008 - New Year's Eve (Everywhere)
Party!





Articles | Media News | Ad Agencies and Services | TV Stations | Radio Stations | Publications
Radio Industry Trades | More Media and Marketing Stuff | Other Local Links That Matter
My Favorite Links | Questions, Comments and Suggestions (Contact Me) | What's My Story? | Home


©1998-2008 Ben McWhorter (BenMac.com), All Rights Reserved